You’ve seen them all over the place. Advertisements with nothing but a celebrity and a product, like Tiger Woods for Tag Heuer watches (a few months ago, anyway) or Jennifer Aniston for Smartwater. There is no point to the ads, no overwhelming themes we are supposed to come away with, and yet, advertising companies are convinced that by simply pairing a celebrity with a product, we will want it.
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Your Brain On…Jennifer Aniston
